Promotions and Activations

Regardless of how much "Above the Line" exposure a brand receives there is a major competitive advantage in having a motivated and dedicated salesperson at the point of purchase. By doing so, the brand can ensure that its target customers and competitive brand users are educated on the features and benefits of your brand and that by purchasing your brand, their needs will be satisfied.

A Dedicated Activator is appointed and trained to work exclusively on your brand over key selling periods.

Their responsibilities include :

Driving sales
Basic merchandising and pricing
Competitor research

This programme enables retail staff to focus their efforts on maintaining customer relationships, logistical issues and servicing customers at the tills, whilst the Dedicated Activator will focus on the technical issues related to selling the product and servicing the customers' needs.